majority of weblogs are amateur and will stay amateur

Weblogs and the Mass Amateurization of Publishing

Published October 3, 2002 on the "Networks, Economics, and Culture" mailing list.

A lot of people in the weblog world are asking "How can we make money doing this?" The answer is that most of us can't. Weblogs are not a new kind of publishing that requires a new system of financial reward. Instead, weblogs mark a radical break. They are such an efficient tool for distributing the written word that they make publishing a financially worthless activity. It's intuitively appealing to believe that by making the connection between writer and reader more direct, weblogs will improve the environment for direct payments as well, but the opposite is true. By removing the barriers to publishing, weblogs ensure that the few people who earn anything from their weblogs will make their money indirectly.

The search for direct fees is driven by the belief that, since weblogs make publishing easy, they should lower the barriers to becoming a professional writer. This assumption has it backwards, because mass professionalization is an oxymoron; a professional class implies a minority of members. The principal effect of weblogs is instead mass amateurization.

read more at:http://www.shirky.com/writings/weblogs_publishing.html